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On eve of Tecate SCORE Baja 500
SCORE announces agreement with American Racing
To be the Official Wheel of 2006 SCORE Desert Series
LOS ANGELES—On the eve of this weekend’s record-setting 38th Annual
Tecate SCORE Baja 500, American Racing has become the Official Wheel of the SCORE
Desert Series, it was announced today by Sal Fish, SCORE President/CEO.
Round 3 of the six-race SCORE Desert Series, the World’s Foremost Desert
Racing Series, will be held this weekend in Ensenada, Mexico and American
Racing will be recognized as the newest member of SCORE’s growing family of
sponsorship partners.
“SCORE is honored to be able to partner with American Racing and we look
forward to helping them with additional research and development for their
great lineup of products, especially the new ATX series of wheels,” said Sal
Fish, SCORE President/CEO. “American Racing has been extremely visible for nearly
30 years in and around SCORE desert racing and we are enthusiastic about
helping to showcase the company as one of our select group of sponsorship
partners. We will work closely with American Racing to develop a fully integrated
marketing plan.”
This weekend’s motorsports spectacular will feature a race-record lineup
of over 440 entries competing in 25 Pro and 6 Sportsman classes for cars,
trucks, motorcycles and ATVs, will be held this weekend in Ensenada, Mexico. The
race will be filmed for television by Aura360, SCORE’S TV production partner,
to air in December as a one-hour special on NBC in the U.S. and ESPN
International worldwide.
“American Racing’s mission has been to perform at the highest-level of
mtorsports, thus transferring race bred engineering into wheels built for the
off-road enthusiast,” said Eric Carr, Vice President of marketing and product
development, American Racing.
“American Rracing has been a part of desert racing almost as long as the
existence of SCORE. With the goal to continue this tradition, American Racing
has partnered with SCORE, the leader in off-road racing. The tough terrains
of the 2006 SCORE Desert Series will only help prove that American Racing
wheels are built to perform.”
About the ATX series of wheels
All ATX wheels are designed, engineered and tested with the needs of the
Off-Road\Lifted Truck enthusiast in mind. Many of American Racing's ATX
wheels have been tested and proven with the ATX Dirt Team in some of the most
demanding off-road races in the world, including the famed SCORE Baja 1000. Many of
the ATX Series styles are available coated with Teflon® that are designed for
easy cleaning, resistant to brake dust, weather and extreme temperatures. To
view the complete American Racing ATX Series of All Terrain wheels, visit
www.americanracing.com
Current SCORE official 2006 sponsors are: BFGoodrich Tires-official
tire, Sunoco Race Fuels/C.L. Bryant-official fuel supplier, Bilstein-official
shock, American Racing-official wheel, Instant Mexico Auto Insurance-official
Mexican auto insurance, Airstar America-official space lighting provider.
Associate sponsors are: Tecate Beer, Coca-Cola of Mexico, Las Vegas Events, Terrible
Herbst Inc., Kartek Off-Road, Centrix Financial, NAPA Chassis, Fram, Autolite,
Prestone, Suzuki, SignPros, Cotuco, Fideicomiso Publico para la Promocion
Turistica de Ensenada, P.C.I. Race Radios, McKenzie’s Performance Products and
Advanced Color Graphics.
The 2006 SCORE Desert Series includes the chase for the $50,000 Kartek
Off-Road contingency bonus to be awarded to several qualified 2006 SCORE Class
point champions.
The 2006 SCORE Desert Series also includes the hunt for the annual
Toyota Milestone and $12,000 Toyota True Grit Awards. The prestigious Toyota
Milestone Awards are presented to every racer who completes every required mile of
every race in the 2006 SCORE Desert Series. The $12,000 Toyota True Grit purse
is split among the SCORE season point champions who are also Toyota Milestone
award winners in several non-factory-backed classes.
About American Racing Equipment, Inc.
American Racing Equipment, Inc. (www.americanracing.com) is a global
consumer products firm specializing in stylish high performance vehicle wheels
and accessories for enthusiasts and racing industries. Since 1956, American
Racing Equipment has been a driving force in the aftermarket wheel industry. In
2006, American Racing celebrates 50 years of market leadership, with a diverse
range of wheels and brands for most of the current motor vehicle wheel market
segments.
About Platinum Equity
Platinum Equity (www.platinumequity.com) is a global M&A&O® firm
specialized in the merger, acquisition and operation of companies that provide
services and solutions to customers in a broad range of business markets, including
information technology, software, telecommunications, logistics,
manufacturing, health care products, and entertainment distribution. Since its founding in
1995 by entrepreneur Tom Gores, Platinum Equity has acquired more than 50
businesses and built a multibillion-dollar portfolio of operating companies. In
2004, Platinum was named the 32nd largest private company in the United States
by Forbes magazine.
For information contact:
SCORE International at its Los Angeles headquarters
(818) 225-8402 or visit
the official 2005 SCORE Desert Series website at:
www.score-international.com
© 2003-05 Terrible Herbst. All rights reserved.
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